They also allow customers to pay with traditional payment methods as well as Paypal and Amazon Pay. Fashion Nova often gifts free clothing to influencers to promote on their channels and provides them with a discount code to pass the savings on to their followers. The brand partners with many social media influencers as their brand ambassadors. In addition to their already low prices, Fashion Nova constantly offers sales and discount codes, making sure they offer incredible bang for the customer’s buck. Fashion Nova has always taken the stance that you don’t need to be rich or famous to look like a million bucks. They also stay ahead of the competition by offering unbeatable prices. They offer hundreds of new styles every single week to keep on top of fashion trends and give their customers the freedom to always sport something fresh. When a highly anticipated look does hit the site, it can sell out in a matter of days, and sometimes even hours!įashion Nova’s philosophy is all about giving their customers tons of variety. Additionally, if the look is not yet available, customers can ask to be notified when a piece is in stock. These styles have easy to search names like “Classy and Sassy” and “Bad Girls Club,” so if a customer sees something they like featured on Instagram, they don’t have to type in a long complicated serial number to find it on the website. Usually within 48 hours, the looks are completed, fitted on in-house models, and shot for Fashion Nova’s massively trafficked website. Fashion Nova’s Los Angeles based manufacturers can create desired samples within 24 hours. Their design and buying team works with more than 1000 manufacturers globally to produce quality, affordable clothing at unmatched speeds. What makes Fashion Nova the leader in ultra-fast fashion is their unique ability to mobilize their partners and provide trendy clothing faster than you can say “Millennial Pink”. The retailer, which launched with one Los Angeles-based store in 2006 and now has a massive online presence, pushes the boundaries when it comes to speed, consumer engagement, and customer satisfaction. These days, ultra-fast fashion is the name of the game, and Fashion Nova is clearly winning. In the digital age, life moves much faster, and so do trends. The lifespan of a trend could sometimes be six months up to a year. After their collections debuted on the world’s biggest runways, their styles would trickle down from high end retailers to the department stores before they finally ended up on the bargain sale rack. Designers would spend ages planning out their collections for each of the four seasons, trying to predict what might be fashionable in the next several months. Compared to today, the fashion world used to move at a snail’s pace.
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